Business
Marketing
ESLet’s talk ↗
← Home · choose another pathLEARN MARKETING

02 / MARKETING TRAINING

Turn an idea into
a clear message.

Learn to make decisions, prepare campaigns and understand their results. Practise through concrete projects, with a learning path agreed around your experience.

I want to learn marketing

Online support · Proposals shaped around you

CAMPAIGN LAB✳
EXAMPLE BRAND
✦
One idea.
Many perspectives.Explore the offer ↗
01
Objective02
Audience03
Message04
Measurement

Learn to build a campaign, step by step.

Illustrative visual · not actual results

IN DETAIL

Understand. Practise.
Apply it to your project.

01

Foundations and strategy

Audiences, value propositions, objectives and customer journeys. Turn an idea into an actionable marketing and content plan.

02

Google Ads and social advertising

Account setup, campaign structure, ads, targeting and budgets. Read metrics and learn to make adjustments. Live advertising exercises require a separate ad budget.

03

Content and basic editing

Publication planning, writing, visual composition and basic image and video editing. Adapt assets to different channels.

04

SEO, domains and hosting

How websites are published, what domains and hosting do, content structure and SEO fundamentals. Choose the topics that support your goals rather than taking every module.

ONE STEP AT A TIME

How we work together.

  1. 01

    Starting point

    Discuss your experience and goals.

  2. 02

    Learning path

    Agree topics, format and schedule.

  3. 03

    Practice

    Complete exercises with feedback.

  4. 04

    Next steps

    Review learning and future challenges.

ILLUSTRATIVE EXAMPLE

Prepare your first campaign

Illustrative exercise: choose an offer, define its audience, write an ad and plan the landing page. Then identify the measurements you would use to evaluate the campaign.

Before you start

Do I need experience?

We can agree a beginner path or build on what you already know. The initial conversation helps define the right approach.

Are sessions individual or group-based?

The format depends on availability and your goals. Live sessions use video calls; recorded material is included only when agreed.

Where can I find dates and prices?

Proposals are currently discussed on WhatsApp. Duration, topics, schedule, price and required tools are agreed before you start.

YOUR NEXT STEP

Let’s talk about
what you want to do.

Start a conversation ↗

Format, availability and pricing by agreement.